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Carlos Sotomayor.

Founder and presently Chairman of the Board of Sotomayor S.A. He started in the fish business in 1946. He has worked for well-known and world wide prestigious firms, like Wilbur-Ellis Co. whom started in Peru in 1944 and pioneered the sale of Peruvian tuna, sworfish and shrimps. Actually Wilbur-Ellis was Carlos's University. Then he worked as Commercial Manager of Star Kist Peruana, and subsequently as General Manager of Cia. Pesquera Coishco. Both subsidiaries of Start Kist Foods Inc. of California, commonly known in the USA as "Charlie the Tuna".

In 1960, together with Luis Banchero Rossi, who was in those days the largest world producer of fishmeal and fishoil, broadened Peruvian sales not only in the western hemisphere but also to Europe Eastern countries like the Democratic Republic of Germany, Poland, Yugoslavia, Hungary, Checoslovaquia, Rumania and Bulgaria. Also to the Far East.

In 1970 when the military government took over the sale of Peru's production, at the request of the peruvian private industry, he was appointed by the government as Commercialization Manager for EPCHAP, entity formed to handle the sale of Peru's production which on those days was over two million metric tons of fishmeal and five hundred thousand metric tons of fishoil. Previous to this appointment Carlos was the Executive Director of the Consorcio Pesquero del Peru that handled the sale of 92.5% of the peruvian production.

Carlos also opened world markets for canned and frozen fish in South and Central America, Europe, the Far East and South Africa.

Thanks to his world wide expertise on sales of fish products and acute business vision he has consolidated Sotomayor enterprise as an intensely focused company promoting a culture of quality and excellence with social responsability.

  To see Profiles of

Carlos Sotomayor

Manuel Sotomayor
Tolli Tafur